90-DAY OPERATING METHOD

Evidence first. Scale second.

A controlled path from baseline to evidence, with commercial outcomes at the center.

Days 1–15

Diagnose

Baseline, economics, ICP, offer, funnel and constraint.

Days 15–30

Tracking, CRM, messaging, pages, workflows and campaigns.

Days 30–60

Activate priority tests and create measurable pipeline signals.

Days 60–90

Improve economics and decide what to Scale, Iterate or Stop.

Every experiment ends in a decision:SCALEITERATESTOP